Defeating Big Moneyed Interests with Grassroots Opposition

The California ballot initiative, originally a progressive reform, is now being regularly hijacked by big moneyed special interests. All too often, public interest advocacy groups are overwhelmed by the millions being spent against them, and fail to mount a strong opposition.
 
TNG has been successful in defeating both local and state big money measures while being outspent by as much as 20 to 1. We will help you find your opponents’ weaknesses and expose their true funders and motives. We will provide the full range of management and organizational services you need for a successful effort to educate voters to "just say no'' to anti-democratic and anti-environmental ballot measures.

We will:

• Identify your political objectives  
• Tailor a political strategy to your unique goals and political circumstances
• Formulate a persuasive, penetrating campaign message that will form the foundation of your campaign
• Maximize built-in opportunities for opposition such as effective ballot arguments and signers, frequently mentioned opposition in the press, and use of existing websites
• Build widespread opposition through our extensive contact list and longtime working relationships with the environmental community 
• Conduct opposition research to find your opponents’ weaknesses and expose their true funders and motives
• Provide strategic use of polling (both existing and new)  
• Develop budgets, timelines, and fundraising plans  
• Formulate low-cost advertising strategies
• Develop grassroots organizing and management plans
• Provide a press strategy and materials 
• Leverage free media, including op-eds, editorials, and letters to the editor, to gain access to the shaping of public opinion
• Develop a targeted direct mail program
• Design and produce professional campaign materials
• Keep your campaign focused, help you avoid political pitfalls, and maximize your resources