Constituency Building and Coalition Management

Your campaign's endorsements and spokespeople are just as important as your issue itself. Too often, good policy proposals fail to win broad support because of a lack of a strong constituency or prominent endorsers. TNG will work with you to expand and diversify your network of supporters, and secure new constituencies to support your issue, thereby increasing your ability to communicate a winning message to a wider audience.

We specialize in uniting diverse interests behind a common cause. We have helped build broad support constituencies among environmental organizations, business groups, religious congregations and clergy, elected officials, labor unions, consumer advocates, public health organizations and others, for a variety of ballot measures and issues.

A successful campaign also depends on coalition members working well together while effectively utilizing their individual strengths. TNG will manage your campaign to maximize the benefits of your coalition, while minimizing any potential liabilities. We will ensure that coalition members have defined roles, a clear plan of action, good communication systems, and a fully functional organizational framework in place.

We will:

• Strategically determine which groups or individuals you need on your side, and how best to enlist them, utilizing our expertise with the inner workings and decision making processes of key constituencies and groups
• Formulate an effective message, tailored to your target group(s)
• Build consensus around political and communications strategy
• Manage your coalition and provide organizational infrastructure
• Develop budgets, timelines, press strategy and fundraising plans 
• Produce compelling communications materials, like targeted direct mail, fact sheets, Q&A's, e- mail newsletters, websites, action alerts, reports, updates, endorsement requests, and more
• Organize meetings with key elected officials, public forums, presentations, briefings, and/or earned media events
• Conduct pressure campaigns
• Implement grass roots organizing and community outreach programs to build public support for your campaign or issue
• Communicate the broad support for your cause in a way that will achieve maximum impact, such as city resolutions, sign-on letters, individual support letters sent to
  key constituencies, and phone calls to individuals and organizations that need to hear from you most