Ballot Measures and Propositions

When implemented effectively and with the public interest in mind, the ballot measure can go a long way towards improving the quality of life for a local community, expanding or protecting our rights, preserving our environment, and more. TNG has a solid history of passing progressive ballot measures at the local, regional and state level. Whether you are a prominent organization or non-profit seeking to pass a statewide proposition, or a local citizens group on a shoestring budget, we will work with you to identify your political objectives, and help you chart a course to victory at the ballot box.

We will:

• Identify your political objectives  
• Tailor a political strategy to your unique goals and political circumstances
• Formulate a persuasive, penetrating campaign message that will form the foundation of your campaign
• Provide strategic use of polling to effectively target your audience
• Utilize our extensive environmental network to broaden your coalition and secure crucial endorsements
• Develop budgets, timelines, and fundraising plans  
• Develop a press strategy and materials
• Generate earned media
• Develop a targeted direct mail program
• Design and produce professional campaign or publicity materials, for television, radio, print or Internet
• Develop grassroots organizing, GOTV and management plans
• Keep your campaign focused, help you avoid political pitfalls, and maximize your resources