Campaign Consulting

Candidates

For decades, TNG has worked to elect dozens (if not hundreds) of progressive candidates to local water and utility boards, city councils and boards of supervisors, countywide and regional offices, and the California State Assembly. We take pride in working with progressive leaders to improve communities at all levels of government. Our experience gives us the know-how to identify and maximize candidates’ strengths in the context of their particular election.

We offer a menu of campaign work, from devising a detailed campaign strategy, to honing messaging and talking points, to developing mail and online outreach, and much more. We tailor an individualized strategy to your budget and to what will work given your opponents and your district.

Read more about what TNG can do for candidates

We will:

  • Identify your political objectives
  • Tailor a political strategy to your unique goals and political circumstances
  • Formulate a persuasive, penetrating campaign message that will form the foundation of your campaign
  • Provide strategic use of polling to effectively target your audience
  • Develop budgets, timelines, and fundraising plans
  • Develop a press strategy and materials and generate earned media
  • Develop a targeted direct mail program
  • Design and produce professional campaign or publicity materials, for television, radio, print, or non-traditional media
  • Craft and execute a comprehensive digital strategy, with such components as a responsively designed website, list building, online advertising, email blasts, online fundraising, and social media
  • Develop grassroots organizing, GOTV and management plans
  • Keep your campaign focused, help you avoid political pitfalls, and maximize your resources

Ballot Measures

When implemented effectively and with the public interest in mind, the ballot measure can go a long way towards improving the quality of life for a local community, expanding or protecting our rights, preserving our environment, and more. TNG has a strong record of passing ballot measures at the local, regional and state level, and has helped raise more than $5.5 billion for progressive causes at the ballot box. Our ballot measure victories have helped create jobs, protect parks and open space, improve transportation, fund schools and libraries, preserve public safety services, increase alternative energy and protect local farmers.

Nowadays, however, the California ballot initiative is often hijacked by wealthy special interests. Public interest advocacy groups are overwhelmed by the millions of dollars being spent against them, and fail to mount an effective opposition. TNG has been successful in defeating big money measures while being outspent by as much as 20 to 1. We will help you find your opponents’ weaknesses and expose their true funders and motives.

Whether you are a prominent organization seeking to pass a statewide proposition or a local citizens group on a shoestring budget, we will work with you to identify your political objectives and help chart a course to victory at the ballot box. We will provide the full range of management and organizational services you need to win.

TNG's services for ballot measures

We will:

  • Identify your political objectives
  • Tailor a political strategy to your unique goals and political circumstances
  • Formulate a persuasive, penetrating campaign message that will form the foundation of your campaign
  • Maximize built-in opportunities for opposition such as effective ballot arguments and signers, frequently mentioned opposition in the press, and use of existing websites
  • Build widespread opposition through our extensive contact list and longtime working relationships with the environmental community
  • Conduct opposition research to find your opponents’ weaknesses and expose their true funders and motives
  • Provide strategic use of polling (both existing and new) to effectively target your audience
  • Utilize our extensive network to broaden your coalition and secure crucial endorsements
  • Develop budgets, timelines, and fundraising plans
  • Formulate low-cost advertising strategies
  • Develop grassroots organizing and management plans
  • Provide a press strategy and materials
  • Leverage earned and free media, including op-eds, editorials, and letters to the editor, to help shape public opinion
  • Develop a targeted direct mail program
  • Design and produce professional campaign materials, for television, radio, print, or non-traditional media
  • Craft and execute a comprehensive digital strategy, including a responsively designed website, list building, online advertising, email blasts, online fundraising, and social media
  • Develop grassroots organizing, GOTV and management plans
  • Keep your campaign focused, help you avoid political pitfalls, and maximize your resources