What We Do

At The Next Generation (TNG), we only work with candidates and causes we feel passionate about, those who are committed to advancing progressive policies, protecting the environment, and making a difference in their community.

Founded in 1996, TNG is an award-winning political consulting and issue advocacy firm based in Oakland, California, and specializing in progressive and environmental candidates and causes in the Bay Area and across the state.

Every client is unique, which is why we don’t do cookie cutter strategy. Whether you are a candidate for elected office, an organization, business, or governmental agency, or your issue is a ballot measure, proposed legislation, or simply a public outreach effort, we will work closely with you to craft a smart and flexible political strategy that is tailored to your unique story, strengths, and target audience. We will help you organize and manage your operation, develop and maintain a winning message, and effectively communicate your ideas. We will help you stand out and succeed.

Please explore the menu items to the right to find out more about what we do.

What We Do