Our Mission

For some, politics is just a game: When it comes down to it, it doesn’t really matter what side they’re on, just as long as they win.

At The Next Generation (TNG), we only work with candidates and causes we feel passionate about, those who are committed to advancing progressive policies, protecting the environment, and making a difference in their community.

Because we care deeply about the causes our clients are fighting for, we see our campaigns as more than just a paycheck, and more than just another chance to put a win on the board. We have found that this makes us work that much harder to ensure success. And we have put together an impressive record of electoral victories.

Founded in 1996, TNG is an award-winning political consulting and issue advocacy firm based in Oakland, California, and specializing in progressive and environmental candidates and causes in the Bay Area and across the state.

As a small firm, we don’t take on a huge number of campaigns each election cycle, so we can guarantee our clients hands-on service with a personal touch. We are deeply involved in every aspect of a campaign from start to finish, responsive to our clients’ concerns, and can promise full access to the knowledge, skills, and network our team has developed over a combined 40 plus years in the business.

Every client is unique, which is why we don’t do cookie cutter strategy. Whether you are a candidate for elected office, an organization, business, or governmental agency, or your issue is a ballot measure, proposed legislation, or simply a public outreach effort, we will work closely with you to craft a smart and flexible political strategy that is tailored to your unique story, strengths, and target audience. We will help you organize and manage your operation, develop and maintain a winning message, and effectively communicate your ideas. We will help you stand out and succeed.

About Us