THE NEXT GENERATION
Award-Winning Consultants and Communications Professionals
Serving Progressive Causes and Candidates in California and Beyond Since 1996.
We win for the right causes and the right reasons.
Our firm knows what it takes to convert good ideas into public policy. Whether you’re a public official or you represent a business, an agency, or an organization, you know that building a community of committed leaders gives you the best chance of effecting lasting change. TNG has decades of experience working to build political strength in a wide variety of contexts.
At The Next Generation, our origins are in environmental advocacy. We’ve developed a reputation as the Bay Area’s premiere environmental consulting firm, and we’re proud of it. We understand how to make real change locally, regionally, and statewide. We regularly team with a wide range of environmental groups because we share their goals, speak their language, and have earned their trust.
The Next Generation works with candidate and initiative campaigns to identify political objectives and chart a course to victory at the ballot box. For over 25 years, TNG has helped progressive candidates and causes win at the local, regional, and state levels. We’ve helped elect assemblymembers, sheriffs, supervisors, judges, city attorneys, mayors, city councilmembers, and directors for parks and transportation.
OUR CLIENTS INCLUDE:
Issue Advocacy and Public Relations
Activate America / Flip the West / Flip the 14 (Super PAC Focused on House and Senate Elections)
Clean Air Task Force (Clean Energy in the Central Valley, CERF)
ZEV 2030 (Zero Emission Vehicle Requirements)
Union of Concerned Scientists (Federal Renewable Portfolio Standard (RPS), State RPS, Clean Car Bill, California Global Warming Campaign, Zero Emissions Vehicle Mandate)
Natural Resources Defense Council (California Global Warming Campaign, Zero Emissions Vehicle Mandate)
Greenpeace (Global Warming Outreach)
Environmental Defense (Transportation Advocacy, California Global Warming Campaign, Zero Emissions Vehicle Mandate)
Friends of the Earth (Green Watchdog Report)
Sierra Club (BART Parking Fees)
Contra Costa Transportation Authority (Transportation Funding)
American Lung Association (Coalition for a Healthy Future/Tobacco Tax)
California League of Conservation Voters (Green Watchdog Report, Tax Shifting)
California Solar Energy Industries Association (Campaign Against Solar Exit Fee)
American Cancer Society (Coalition for a Healthy Future/Tobacco Tax)
Clean Water Action (Water Policy Accountability Project)
Planning and Conservation League (Clean Air Advocacy)
Campaign for Old Growth (Heritage Tree Preservation Act)
Headwaters Forest Coordinating Committee (Protecting Headwaters Forest)
Transportation and Land Use Coalition (BART Parking Fees)
Campaign for Tobacco-Free Kids (Coalition for a Healthy Future/Tobacco Tax)
CALPIRG/Environment California (Green Watchdog Report)
National Environmental Trust (Global Warming)
Redefining Progress (Tax Shifting, Global Warming)
California Center for Land Recycling (Land Use and Recycling)
Save San Francisco Bay Association (Water Conservation Campaign)
Green Capitol (Green Watchdog Report)
Global Environment Project Institute (California Interfaith Power and Light)
California Futures Network (Land Use and Urban Sprawl)
Water Transit Authority (Ferry Service Expansion)
Our Past Clients
Candidate Campaigns
Damon Connolly for State Assembly (12th District - Marin/Sonoma Counties, 2022)
Yesenia Sanchez for Alameda County Sheriff (2022)
Lena Tam for Alameda County Supervisor (2022)
Wanda Williams for Solano County Supervisor (2022)
Mary Sackett for Marin County Supervisor (2022)
Robert Raburn for Bay Area Rapid Transit (BART) Board (2022)
Sarah Syed for AC Transit Board (2022)
Alfred Twu for AC Transit Board (2022)
John Mercurio for East Bay Regional Park District (EBRPD) Board (2022)
Olivia Sanwong for East Bay Regional Park District (EBRPD) Board (2022)
Marguerite Young for East Bay Municipal Utility District (EBMUD) Board (2022)
Vicki Gordon for Contra Costa County Clerk-Recorder (2022)
Vinnie Bacon for Alameda County Supervisor (2020)
David C. Isom for Solano County Supervisor (2020)
Katie Rice for Marin County Supervisor (2020)
Dennis Rodoni for Marin County Supervisor (2020)
Jim Provenza for Yolo County Supervisor (2020)
Barbara Parker for Oakland City Attorney (2020)
Mark Fickes for Alameda County Superior Court Judge (2020)
Dan Kalb for Oakland City Council (2020)
Angela Andrews for Hayward City Council (2020)
Mike McCorriston for Dublin City Council (2020)
Jim Oddie for Alameda City Council (2020)
Greg Knell for San Rafael City Council (2020)
Rebecca Saltzman for Bay Area Rapid Transit (BART) Board (2020)
Diana Prola for San Leandro School Board (2020)
Dee Rosario for East Bay Regional Park District Board (EBRPD) (2020)
Norman LaForce for East Bay Regional Park District Board (EBRPD) (2020)
Monty Schmitt for Marin Municipal Water District (MMWD) Board (2020)
Paul da Silva for College of Marin Board of Trustees (2020)
Damon Connolly for Marin County Supervisor (2018)
Tara Flanagan for Alameda County Superior Court Judge (2018)
Barbara Halliday for Hayward Mayor (2018)
Marilyn Ezzy Ashcrat for Alameda Mayor (2018)
John Knox White for Alameda City Council (2018)
Preston Jordan for Albany City Council (2018)
Robert Raburn for Bay Area Rapid Transit (BART) Board (2018)
Cynthia Koehler for Marin Municipal Water District (MMWD) Board (2018)
Skip Thompson for Solano County Supervisor (2016)
Katie Rice for Marin County Supervisor (2016)
Dennis Rodoni for Marin County Supervisor (2016)
Barbara Parker for Oakland City Attorney (2016)
Scott Jackson for Alameda County Superior Court Judge (2016)
Nicole Pantaleo for Marin County Superior Court Judge (2016)
Dan Kalb for Oakland City Council (2016)
Rebecca Kaplan for Oakland City Council (2016)
Marilyn Ezzy Ashcraft for Alameda City Council (2016)
Al Mendall for Hayward City Council (2016
Nick Pilch for Albany City Council (2016)
Gail Murrray for Bay Area Rapid Transit (BART) Board (2016)
Rebecca Saltzman for Bay Area Rapid Transit (BART) Board (2016)
Dee Rosario for East Bay Regional Park District (EBRPD) Board (2016)
Ellen Corbett for East Bay Regional Park District (EBRPD) Board (2016)
Lesa McIntosh for East Bay Municipal Utility District (EBMUD) Board (2016)
Tony Thurmond for State Assembly Independent Expenditure Campaign (15th Assembly District - Alameda/Contra Costa Counties, 2014)
Damon Connolly for Marin County Supervisor (2014)
Joe Tuman for Oakland Mayor (2014)
Barbara Halliday for Hayward Mayor (2014)
Shereda Nosakhare for Oakland City Council (2014)
Dana King for Oakland City Council (2014)
Robert Raburn for Bay Area Rapid Transit (BART) Board (2014)
Chuck Ford for Tamalpais Union High School Board (2013)
Tomi Van de Brooke for Contra Costa County Supervisor (2012)
Linda Seifert for Solano County Supervisor (2012)
Skip Thompson for Solano County Supervisor (2012)
Katie Rice for Marin County Supervisor (2012)
Kate Sears for Marin County Supervisor (2012)
Barbara Parker for Oakland City Attorney (2012)
Tara Flanagan for Alameda County Superior Court Judge (2012)
Mario Juarez for Oakland City Council (2012)
Dan Kalb for Oakland City Council (2012)
Barbara Halliday for Hayward City Council (2012)
Al Mendall for Hayward City Council (2012)
Ursula Reed for San Leandro City Council (2012)
Marilyn Ezzy Ashcraft for Alameda City Council (2012)
Rebecca Saltzman for Bay Area Rapid Transit (BART) Board (2012)
Damon Connolly for San Rafael City Council (2011)
Randy Royce for San Carlos City Council (2011)
Nora Davis for Emeryville City Council (2011)
Justin Blake for State Senate (37th District - Riverside County, 2010)
Kevin Dowling for Alameda County Supervisor (2010)
Debora Fudge for Sonoma County Supervisor (2010)
Victoria Kolakowski for Alameda County Superior Court Judge (2010)
Pat Kernighan for Oakland City Council (2010)
Libby Schaaf for Oakland City Council (2010)
Reggie Moore for Antioch City Council (2010)
Robert Raburn for Bay Area Rapid Transit (BART) Board (2010)
David Behar for Marin Municipal Water District (MMWD) Board (2010)
Jack Gibson for Marin Municipal Water District (MMWD) Board (2010)
Cynthia Koehler for Marin Municipal Water District (MMWD) Board (2010)
Armando Quintero for Marin Municipal Water District (MMWD) Board (2010)
Miguel Dwin for Emeryville School Board (2009)
Josh Simon for Emeryville School Board (2009)
Linda Seifert for Solano County Supervisor (2008)
Dennis Hayashi for Alameda County Superior Court Judge (2008)
Lan Nguyen for San Jose City Council (2008)
Rebecca Kaplan for Oakland City Council (2008)
Barbara Halliday for Hayward City Council (2008)
Ursula Reed for San Leandro City Council (2008)
Ryan Gilbert for Piedmont City Council (2008)
Marie Gilmore for Alameda City Council (2008)
Beatriz Leyva-Cutler for Berkeley School Board (2008)
Doug Linney for East Bay Municipal Utility District (EBMUD) Board (2008)
Richard Holober for State Assembly (19th Assembly District - San Mateo County, 2007)
Damon Connolly for San Rafael City Council (2007)
Annan Paterson for Novato City Council (2007)
Randy Royce for San Carlos City Council (2007)
Nora Davis for Emeryville City Council (2007)
Jared Huffman for State Assembly Assembly (6th District – Marin/Sonoma Counties, 2006)
Alice Lai-Bitker for Alameda County Supervisor (2006)
Kevin Dowling for Hayward City Council (2006)
Reggie Moore for Antioch City Council (2006)
Lena Tam for Alameda City Council (2006)
David Behar for Marin Municipal Water District (MMWD) Board (2006)
Ed Treuting for Emeryville City Council (2005)
Reggie Moore for Antioch City Council (2004)
Marie Gilmore for Alameda City Council (2004)
Christine Zook for AC Transit Board (2004)
Harry Hartman for Peralta Community College District Board of Trustees (2004)
Cynthia Koehler for Marin Municipal Water District (MMWD) Board (2004)
Nora Davis for Emeryville City Council (2003)
Tom Radulovich for San Francisco County Supervisor (2002)
Danny Wan for Oakland City Council (2002)
David Richardson for East Bay Municipal Utility District (EBMUD) Director (2002)
Dan Seigel for Oakland School Board (1998)
Joe Trapp for East Bay Municipal Utility District (EBMUD) Board (1998)
Danny Wan for East Bay Municipal Utility District (EBMUD) Board (1996)
Don Perata for State Assembly (16th District - Alameda County, 1996)
Measures and Propositions
Yes on Measure Q (Social Housing, Oakland, 2022)
Yes on Measure U (Affordable Housing and Infrastructure Bond, Oakland, 2022)
Yes on Measure V (Just Cause Eviction, Oakland, 2022)
Yes on Measure Z (Housing Infill, Alameda, 2020)
No on Measure D (Open Space, Marin County, 2020)
Yes on Measure A (Homeless Services, Alameda, 2019)
No on Measure B (Homeless Services, Alameda, 2019)
Yes on Measure X (Progressive Real Estate Tax, Oakland, 2018)
Yes on Measure C1 (AC Transit, Bay Area, 2016)
Yes on Measure X (Transportation, Contra Costa County, 2016)
Yes on Measure O1 (Sugar Tax, Albany, 2016)
Yes on Measure D (Sidewalk Tax, Albany, 2016)
Yes on Measure O (Water Reform, Monterey County, 2014)
Yes on Measure M (Cannabis, Los Angeles, 2011)
Yes on Proposition 19 (Cannabis, Statewide, 2010)
No on Proposition 26 (Fees, Statewide, 2010)
Yes on Measure S (Desalination, Marin County, 2010)
No on Measure T (Desalination, Marin County, 2010)
Yes on Measure C (Oakland Zoo Hotel Tax, Oakland, 2009)
Yes on Measure D (Measure OO Reform, Oakland, 2009)
Yes on Measure F (Cannabis, Oakland, 2009)
Yes on Measure H (Property Tax Reform, Oakland, 2009)
Yes on Measure H (Education, Alameda, 2008)
No on Measure B (Cannabis, Mendocino County, 2008)
Yes on Measure WW (East Bay Parks, Bay Area, 2008)
Yes on Measure JJ (Cannabis, Berkeley, 2008)
No on Measure KK (Transportation, Berkeley, 2008)
Yes on Measure Q Independent Expenditure (SMART Train, Bay Area, 2008)
Yes on Measure NN (Police, Oakland, 2008)
Yes on Measure Q (Tax Transfer, Fairfield, 2007)
No on Measure M (Dixon Downs, Dixon, 2007)
No on Measure N (Dixon Downs, Dixon, 2007)
No on Measure O (Dixon Downs, Dixon, 2007)
No on Measure P (Dixon Downs, Dixon, 2007)
Yes on Measure K (Open Space Initiative, Fremont, 2006)
Yes on Measure K (Sensible Marijuana Policy, Santa Cruz, 2006)
Yes on Measure P (Sensible Marijuana Policy, Santa Barbara, 2006)
Yes on Measure Y (Sensible Marijuana Policy, Santa Monica, 2006)
Yes on Regional Measure 2 (Bridge Toll Increase, Bay Area, 2004)
No on Measure N (Los Vaqueros Reservoir Expansion, Contra Costa County, 2004)
Yes on Measure CC (East Bay Parks Initiative, Alameda/Contra Costa Counties, 2004)
Yes on Measure B (GMO Free Marin, Marin County, 2004)
Yes on Measure Z (The Oakland Cannabis Initiative, Oakland, 2004)
Yes on Measure AA (BART Seismic Retrofit Bond, Tri-County, 2004)
Yes on Measure J (Transportation Sales Tax, Contra Costa County, 2004)
No on Measure A (Transportation Sales Tax, Solano County, 2004)
Yes on Measure L (Open Space, Fairfield, 2003)
Yes on Measure A (Education Parcel Tax, Emeryville, 2003)
No on Measure A (Hetch Hetchy Dam Renovation, San Francisco, 2002)
Yes on Measure T (Open Space, Fremont, 2002)
Yes on Measure K (East Bay Parks Initiative, Alameda/Contra Costa Counties, 2002)
Yes on Measure BB (BART Seismic Retrofit Bond, Tri-County, 2002)
Yes on Measure B B (Solar Bond, San Francisco, 2001)
No on Proposition 37 (Polluter Protection Measure, Statewide, 2000)
Yes on Measure B (Transportation Sales Tax, Alameda County, 2000)
Yes on Measure I (Open Space Protection, Sonoma County, 2000)
No on Measure B (Sales Tax, Sonoma County, 1998)
No on Measure C (Sales Tax, Sonoma County, 1998)
California Water, Fish & Forest Initiative (Statewide, 1997)
Yes on Measure A (School Parcel Tax, Alameda, 1997)